Titlebook: Hit Brands; How Music Builds Val Daniel M. Jackson,Richard Jankovich,David Marcus Book 2013 Palgrave Macmillan, a division of Macmillan Pub

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Case Studies for Music as Identity,of course about coffee, a substance that a considerable percentage of the globe would consider themselves unable to function without. Every day, approximately 2.25 billion cups of coffee are consumed around the world1 and yet most of us would be seriously challenged to even identify a coffee tree re

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Music as Engagement, referenced the work I have done in the space. In this chapter, we are going to dive deep into this area and discuss the fundamentals of how brands can use music to really engage with their audience. It doesn’t take a mountain of research to know that music, like all emotive art forms, engages and t

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ding appropriate therapy. Since 1836, when pancreatic cancer was first described, progress has been made in pancreatic cancer morphology, and a number of classifications have been proposed. All of these classifications are mainly based on morphological characteristics. Some are too detailed to be of