Titlebook: Higher Education Marketing in Africa; Explorations into St Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson Book 2020 The Editor(s) (if appl

Glossy

Making a Christian Private University Appealing to Prospective Students: The Case of Covenant Univer country has marketed itself. It found that it uses its products, people, work processes and serene physical location to attract new students. Importantly, its relatively high tuition fees positions it as the school for the children of the elites.

obstinate

畸形

Evaluative Criteria for Selection of Higher Education Institutions in Nigeriaogramme and security do not have significant effect on the choice of HEIs. It is therefore recommended that managers of HEIs should concentrate on the variables that significantly impacted on the choice of HEIs.

Intentional

Factors Influencing Postgraduate Students’ University Choice in Nigerialings and friends. This influence of stakeholders aligns with the fundamental values in a collectivist culture like Nigeria. This study contributes to literature on higher education marketing, especially in Africa and for postgraduate students.

昏睡中

Inflamed

https://doi.org/10.1007/978-3-030-39379-3Universities; brand identity; advertising; market segmentation; University partnerships

竖琴

Emmanuel Mogaji,Felix Maringe,Robert Ebo HinsonExplores the key players, challenges, and policies affecting higher education in Africa, as well as marketing strategies, and the students’ selection process.Focuses on the competition for students in

易于出错

restrain

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