| 书目名称 | Higher Education Marketing in Africa | | 副标题 | Explorations into St | | 编辑 | Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson | | 视频video | | | 概述 | Explores the key players, challenges, and policies affecting higher education in Africa, as well as marketing strategies, and the students’ selection process.Focuses on the competition for students in | | 图书封面 |  | | 描述 | .This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. .In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector’s inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students’ choices and universities‘ marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across thecontinent.. | | 出版日期 | Book 2020 | | 关键词 | Universities; brand identity; advertising; market segmentation; University partnerships | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-39379-3 | | isbn_softcover | 978-3-030-39381-6 | | isbn_ebook | 978-3-030-39379-3 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 16:38:10
