Titlebook: Hedonism, Utilitarianism, and Consumer Behavior; Exploring the Conseq Daniele Scarpi Book 2020 The Author(s), under exclusive license to Sp

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Introduction,n orientation, briefly introducing what they mean in the academic literature and for practitioners. Next, the chapter details the theoretical, methodological, and managerial implications expected from this volume. Finally, the chapter details the structure of the volume, chapter by chapter, briefly

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Tools and Measurements for Exploring the Consequences of Shopper Orientation,resents details about the data collection process, the tools, and the sample size. Then, it presents the scales used for measuring hedonism, utilitarianism, perceived value, purchase amount, store loyalty, price consciousness, and purchase frequency. It also addresses the concepts of measurement rel

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