找回密码
 To register

QQ登录

只需一步,快速开始

扫一扫,访问微社区

Titlebook: Hedonism, Utilitarianism, and Consumer Behavior; Exploring the Conseq Daniele Scarpi Book 2020 The Author(s), under exclusive license to Sp

[复制链接]
查看: 22847|回复: 40
发表于 2025-3-21 17:02:33 | 显示全部楼层 |阅读模式
书目名称Hedonism, Utilitarianism, and Consumer Behavior
副标题Exploring the Conseq
编辑Daniele Scarpi
视频video
概述Provides an extensive review of the literature on hedonism and utilitarianism in consumer behavior.Discusses new frontiers and possible future directions for hedonism and utilitarianism in virtual-rea
图书封面Titlebook: Hedonism, Utilitarianism, and Consumer Behavior; Exploring the Conseq Daniele Scarpi Book 2020 The Author(s), under exclusive license to Sp
描述.This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments..
出版日期Book 2020
关键词consumerism; distribution channels; Selective distribution; retail; structural equation modelling; mass d
版次1
doihttps://doi.org/10.1007/978-3-030-43876-0
isbn_ebook978-3-030-43876-0
copyrightThe Author(s), under exclusive license to Springer Nature Switzerland AG 2020
The information of publication is updating

书目名称Hedonism, Utilitarianism, and Consumer Behavior影响因子(影响力)




书目名称Hedonism, Utilitarianism, and Consumer Behavior影响因子(影响力)学科排名




书目名称Hedonism, Utilitarianism, and Consumer Behavior网络公开度




书目名称Hedonism, Utilitarianism, and Consumer Behavior网络公开度学科排名




书目名称Hedonism, Utilitarianism, and Consumer Behavior被引频次




书目名称Hedonism, Utilitarianism, and Consumer Behavior被引频次学科排名




书目名称Hedonism, Utilitarianism, and Consumer Behavior年度引用




书目名称Hedonism, Utilitarianism, and Consumer Behavior年度引用学科排名




书目名称Hedonism, Utilitarianism, and Consumer Behavior读者反馈




书目名称Hedonism, Utilitarianism, and Consumer Behavior读者反馈学科排名




单选投票, 共有 0 人参与投票
 

0票 0%

Perfect with Aesthetics

 

0票 0%

Better Implies Difficulty

 

0票 0%

Good and Satisfactory

 

0票 0%

Adverse Performance

 

0票 0%

Disdainful Garbage

您所在的用户组没有投票权限
发表于 2025-3-21 22:12:52 | 显示全部楼层
Daniele Scarpi Euclidean results. The study of conics and polar lines leads to the recognition of the duality principle in projective geometry. During the nineteenth century, an elegant system of axioms for projective geometry is individualized and the close connection with projective spaces over a field is established.
发表于 2025-3-22 00:29:16 | 显示全部楼层
发表于 2025-3-22 04:36:49 | 显示全部楼层
发表于 2025-3-22 08:57:11 | 显示全部楼层
Hypotheses and Conceptual Model Development for Hedonism, Utilitarianism, and Consumer Behavior,es and channels presented in this chapter, specific hypotheses are developed within each channel individually, and between the two channels. Finally, the chapter briefly discusses some constructs excluded from the volume, explaining the rationale for their exclusion: time pressure, compulsive behavior, and motivations for purchase.
发表于 2025-3-22 14:09:19 | 显示全部楼层
发表于 2025-3-22 18:44:26 | 显示全部楼层
Hedonism and Utilitarianism in Selective Distribution,it tests the effects of hedonic and utilitarian shopping orientation on consumers’ perceived value, store loyalty, and purchase amount by estimating the structural equation model advanced in Chap. ., and discusses the results in light of the hypotheses presented in Chap. ..
发表于 2025-3-23 00:42:30 | 显示全部楼层
Comparison of the Distribution Channels,nalysis of the same model on the intensive distribution and selective distribution samples, comparing the structural equation estimates for hedonism, utilitarianism, perceived value, store loyalty, and purchase amount between the distribution channels. The results are discussed in light of the hypotheses presented in Chap. ..
发表于 2025-3-23 01:37:48 | 显示全部楼层
发表于 2025-3-23 09:05:07 | 显示全部楼层
Daniele Scarpi is, missed. Mistaken modern commentaries and assessments of his life’s work, as well as many monumental errors of attribution, persist even in public pronouncements about Adam Smith in both today’s multimedia and, sadly, also in scholarly discourse.
 关于派博传思  派博传思旗下网站  友情链接
派博传思介绍 公司地理位置 论文服务流程 影响因子官网 SITEMAP 大讲堂 北京大学 Oxford Uni. Harvard Uni.
发展历史沿革 期刊点评 投稿经验总结 SCIENCEGARD IMPACTFACTOR 派博系数 清华大学 Yale Uni. Stanford Uni.
|Archiver|手机版|小黑屋| 派博传思国际 ( 京公网安备110108008328) GMT+8, 2025-5-20 04:55
Copyright © 2001-2015 派博传思   京公网安备110108008328 版权所有 All rights reserved
快速回复 返回顶部 返回列表