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Titlebook: Health Communication; Richard K. Thomas Book 2006 Springer-Verlag US 2006 Health Communication.Public Health.diagnosis.health.health care.

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https://doi.org/10.1007/b136859Health Communication; Public Health; diagnosis; health; health care; healthcare
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Introduction to Health Communication,Chapter 1 introduces the reader to the concept of health communication and defines the basic terms in the field. The sections that follow distinguish health communication from other forms of information dissemination and describe who does it and who they do it to. The organization of the book is also outlined in this chapter.
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Health Communication Audiences, audiences for health communication activities are described in this chapter and the implications of their respective attributes discussed. Differences in the characteristics of individuals (e.g., patients, caregivers), social groups (e.g., medical practice staff), and communities as audiences are r
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Understanding Communication,hapter reviews the various dimensions of communication and discusses their relevance for healthcare. The need to distinguish between communication aimed at individuals, organizations and communities is emphasized. This chapter also discusses the goals of communication and outlines the various steps
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