书目名称 | Health Communication | 编辑 | Richard K. Thomas | 视频video | http://file.papertrans.cn/425/424658/424658.mp4 | 概述 | Reviews basic theory and concepts underlying the health communication field.Offers real-world strategies for designing, implementing, and evaluating programs.Provides up-to-date coverage of print, bro | 图书封面 |  | 描述 | .In recent years health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. The effective communication of information on medical conditions and healthy lifestyles has played an important part in the improvement of the health status of the American population. At the same time, it is hard to ignore the negative impact that ineffective communication can have within the healthcare arena. We only have to note the contribution of poor communication to malpractice suits, misdiagnoses, failures in patient compliance, and cross-cultural misunderstandings to see the role that communication plays. This recognition of the impact—both positive and negative—of communication in healthcare is generating growing interest in the field of health communication...-Basic theory and concepts underlying the health communication field ...-Real-world strategies for designing, implementing, and evaluating programs ..-Up-to-date coverage of print, broadcast, digital, and interactive health media .-Profiles of target populations with specific health needs ...-Case examples illustrating what works and what doesn’t ..-Sidebars, glossary, Web links, a | 出版日期 | Book 2006 | 关键词 | Health Communication; Public Health; diagnosis; health; health care; healthcare | 版次 | 1 | doi | https://doi.org/10.1007/b136859 | isbn_softcover | 978-1-4419-3866-4 | isbn_ebook | 978-0-387-26116-4 | copyright | Springer-Verlag US 2006 |
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