Titlebook: Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption; Contributions from E Michael-Burkhard Piorkowsky,Karl Kollmann Boo

compassion

Albert O. Hirschman: Pioneer of an Action-Oriented Consumption Theoryrming exit. However, his significance for a critical theory of consumption goes beyond this with the development of a theory of action. He saw changes in consumers’ choice behavior not only as capricious changes in preferences, but also understood contradictory actions as an expression of their different value orientations.

Adulterate

Kenneth Ewart Boulding: Economics and Ecologyhousehold, and of alternative styles of economic activity: cowboy economy versus spaceship economy are outlined. Finally, a résumé is presented to summarize the main findings and to promote a rethinking of conventional consumption and consumer theory.

MOTIF

Georg Simmel: Fashion and Beauty fashion to a more sustainable “slow” fashion. From another point of view, however, the dialectic of social systems is also to be welcomed. The weaker the determinant parts of the social system, the more hope remains for individual freedom, even in a future that is likely to be characterized by the accumulation of social data.

不易燃

Aboveboard

Bell, Campbell and the Soul of Modern Consumerism published 11 years later, as one might almost say, in order to show that the hedonistic-mental dimension of modern consumption can indeed be viewed in a quite positive, perspectival and, above all, value-judgement-neutral way, thus opening up a view of the modernity of modern consumption.

节省

四指套

Sustainable Development Is the Alternative to Capitalism: Memories of Gerhard Scherhornrent tendency to externalise the environmental costs caused by business as decisive for the misorientations in the economic process. In this way, the economist Gerhard Scherhorn went from being a consumer researcher and consumer politician to a thought leader and pioneer for “sustainable management” and “new models of prosperity”.

爱国者

Michael-Burkhard PiorkowskyAnders als bei der Gleichung x. − 2x. − 4x. + 2x. + 11x + 4 = 0, deren Lösungen aus einer quadratischen und einer kubischen Gleichung mit ganzen Koeffizienten bestimmt werden können, ist Vergleichbares bei der Gleichung 2x. + 6x. + 3 = 0 nicht möglich. Wie ist dieser Unterschied einerseits begründet und anderseits erkennbar?

NUL

Review and Outlook: “Rethinking Consumer Theory!” Suggestions at the Founding Workshop of the BamberThe article first addresses (1) very personal questions. This is followed by (2) fundamental questions for consumer research, especially for theory building, (3) very practical questions to consumer bodies, and finally (4) suggestions for fundamental starting points for consumer theory.

machination

Michael-Burkhard Piorkowsky,Karl KollmannReconsideration in the current crisis of consumer theory.Recalibrating consumer research by reflecting on recent history of consumer theory.Foundations for a contemporary and sustainable understanding