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Titlebook: Head and Heart Management; Managing Attitudes, Adrian Furnham Book 2008 Palgrave Macmillan, a division of Macmillan Publishers Limited 200

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Concentrating on blunders,Do you learn more from failure than success, or the other way around? Do you learn more from others’ “war stories”, blunders, disasters and errors, or from their wins, triumphs and victories?.
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Conference neuroses,They cost a lot of money but they are a good day out if, of course, you are not a speaker. The conference business is a big one, but it’s fickle. Some things catch the potential audience’s attention and others cause cancellations.
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Delicate delegation,The word “delegate” can be a noun or a verb. A conference delegate is an emissary or representative. To delegate means to assign, appoint or entrust authority, duty or responsibility to another. Its etymology is to send or give or bequeath legal status.
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A day in the office,d to work days” are ostensibly to learn about the world of work. Is this “edutainment” a dose of reality, or yet another daft scheme devised by trendy educationalists? A educational experience, or teachers simply organizing a day off? A good way to learn about the reality of graft in the post-modern
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Advertising archetypes,art of the collective unconscious. In this sense they are supposedly universal, limited in number and recognizable everywhere. All stories, myths and legends celebrate one or other of these powerful prototypic models or specimens. For Jungians, archetypes are universal thought forms and emotions res
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Brand discrimination,re captivated by the idea of customer brand loyalty. Why, when purchasing cars, or computers, or cameras – or even whisky, washing powder or window cleaner, do some consumers carefully search out brand names? Are they naïve, discriminating or savvy? Manufacturers want to get inside the heads and hea
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