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Titlebook: Hardball Lobbying for Nonprofits; Real Advocacy for No Barry Hessenius Book 2007 Palgrave Macmillan, a division of Nature America Inc. 2007

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Toward a New Paradigm for Nonprofit Advocacy/Lobbying,lic opinion moves constantly, priorities change, and there is a never-ending ebb and flow of players. Substantive discussion of issues is increasingly replaced by sound bites and attack ads that do little to advance solutions to the real problems that face us. But for a dozen big issues, everything
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Building an Advocacy Foundation,ance of the comprehensive advocacy/lobbying/electioneering effort envisioned here. Individual organizations that have the perceived need and the requisite resources to go it alone can apply to the internal operations of the single nonprofit advocacy and/or lobbying model much of what is discussed in
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Managing the Lobbying Effort/Organization,ted its strategic approach, it needs to set up its operation and network. The same sequence of steps applies to reinventing or rejuvenating advocacy efforts. On the national and state levels, the coalition network must have a geographical, district-type structure so that all areas are represented an
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