Titlebook: Happiness, Technology and Innovation; Gaël Brulé,Francis Munier Book 2021 The Author(s), under exclusive license to Springer Nature Switze

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local entrepreneurs. About 15 % of the world’s population consumed skin lighteners in 2014, with sales projected at US 19.8 billion dollars by 2018 (Neilson 2014). Japan is the largest market and pills, potions, creams, soaps, lotions, suppositories, injections, lasers and intravenous drips are glob

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Gaël Brulé,Francis Muniermestic labour is normalised as ‘housework’, considered to have no material or economic recognition (Federici 2012), and childrearing and looking after the home are still often equated with ‘doing nothing’ (Crittenden 2010). Many have argued that cultural and media representations play a constitutive