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Titlebook: Handbuch Werbung für Investitionsgüter; Dankwart Rost,Karl-Heinz Strothmann Book 1983 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH,

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Die industrielle Werbeforschung als Grundlage der Werbeplanungbetriebe im Zusammenhang mit Investitionen und Beschaffungsvorgängen laufen [1]. Eines der wesentlichen Instrumente zur Steuerung derartiger Entscheidungsprozesse stellt — auch auf dem Gebiet des Investitionsgüter-Marketing — die Werbung dar.
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truction time and waste. Despite its capability, the adoption of prefabricated construction in Malaysia remains low due to the fragmented delivery processes among a large number of project stakeholders. Building Information Modelling (BIM) has a high capability to address these issues by centralisin
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Günter Goosn implementing technology in SCs have been limited. The purpose of this research is to investigate the benefits and challenges of BIM in the development of SCs and to examine the role of governance, regulations, and policies in SCs; determining if the extant initiatives are sufficient or not. A sequ
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Karl-Heinz Strothmanntruction time and waste. Despite its capability, the adoption of prefabricated construction in Malaysia remains low due to the fragmented delivery processes among a large number of project stakeholders. Building Information Modelling (BIM) has a high capability to address these issues by centralisin
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n implementing technology in SCs have been limited. The purpose of this research is to investigate the benefits and challenges of BIM in the development of SCs and to examine the role of governance, regulations, and policies in SCs; determining if the extant initiatives are sufficient or not. A sequ
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Klaus Backhaus project quality, interdisciplinary collaboration and the reduction of construction costs, the BIM adoption rate is even higher in complex construction projects that require hi-end architectural and engineering design solutions. From this perspective, this chapter presents a case study project regar
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