Titlebook: Handbuch Umweltethik; Konrad Ott (Professor für Philosophie),Jan Dierks Book 2016 Springer-Verlag GmbH Deutschland 2016 Klimawandel.Ökolo

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overture

Kristian Köchy population is aging (United Nations, 2012) and consumers of 50 years and older have more disposable income than younger consumers (e.g., Ahmad, 2003; Carrigan and Szmigin, 2000; Moschis, 2012; Yoon et al., 2009). Surprisingly, research on older adults’ processing of advertising is rather limited (e

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Thomas Potthaste (Friedman and Friedman, 1979). While the message put across by an ad is important, features such as the physical characteristics of the models also have a non-negligible influence on the process of persuasion, and research in this area is expanding (Bisseil and Rask, 2010). Advertisers often choos

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Kurt Jaxfor the next few years. This amount can seem small, but email adverting is the cheap pest way to reach clients and is the digital advertising tool with the better return on investment (eMarketer, 2014).

Mangle

Uta Eserome a major driving force in marketing (Cui et al., 2012) and are a common feature on many websites. Information from other consumers, such as online reviews, is thought to be more persuasive because it is allegedly written by other consumers rather than brands, and is therefore perceived as being m

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Armin Grunwaldarch suggests that WOM/eWOM influences brand attitude (Herr et al. 1991), product evaluation (Bone,.Journal of Business Research 32:213–223, 1995), switching behavior (Wangenheim and Bayón 2004), and sales (Chevalier and Mayzlin,.Journal of Marketing Research 43:345–354, 2006; Duan et al.,.Journal o

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宣誓书

Indeed, studies have suggested that empathy, which can be defined as the ability to recognize, understand and share the experiences of other people (i.e. associative, cognitive and affective empathy; Davis in Journal of personality and social psychology 44:113–126, 1983; Shen in Western Journal of

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