| 书目名称 | Handbook of Quality-of-Life Research |
| 副标题 | An Ethical Marketing |
| 编辑 | M. Joseph Sirgy |
| 视频video | |
| 丛书名称 | Social Indicators Research Series |
| 图书封面 |  |
| 描述 | This handbook provides students of quality-of-life (QOL)research with an understanding of how QOL research can be conductedfrom an ethical marketing perspective - a perspective based onpositive social change. The handbook covers theoretical,philosophical, and measurement issues in QOL research. The handbookalso approaches selected QOL studies in relation to variouspopulations in various life domains. The marketing approach is highlypragmatic because it allows social and behavioral scientists from anydiscipline to apply marketing concepts to plan social change andassess the impact of intervention strategies on the QOL of targetedpopulations. |
| 出版日期 | Book 20011st edition |
| 关键词 | marketing; philosophy; social change |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-94-015-9837-8 |
| isbn_softcover | 978-90-481-5891-1 |
| isbn_ebook | 978-94-015-9837-8Series ISSN 1387-6570 Series E-ISSN 2215-0099 |
| issn_series | 1387-6570 |
| copyright | Springer Science+Business Media Dordrecht 2001 |
发表于 2025-3-21 20:03:29
