Titlebook: Handbook of Media and Communication Economics; A European Perspecti Jan Krone,Tassilo Pellegrini Living reference work 20220th edition Pla

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Tassilo Pellegrini,Jan Kronekt und verständlich formuliert und bieten somit Basiswissen für alle, die einen schnellen Einstieg in die Praxis suchen, sich für die Methoden der Marktforschung interessieren oder ihr vorhandenes Wissen auffrischen möchten..978-3-658-03540-2978-3-658-03541-9

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Wider, Deeper, More Oblique: Diversification of Media Company, the influence of content marketing as a diversification strategy on the media market. Using the example of the largest European media group, Bertelsmann SE, the degree of diversification and its calculation are presented in a case study.

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Advertising Decline as a Media-Economic Factor: From Two-Sided Markets to Datafication in Journalisy third-party cookie use that sophisticate datafication. Yet, programmatic advertising as an income source may come at costs for news brands. We conclude that news organizations play a risky datafication game with regard to audience trust.

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ective on European media business in the digital age.PresentThis handbook maps the media economy in its entirety against the background of the advancing digitalization of communication, media production, media distribution and the adaptation of regulatory framework conditions from different discipli