| 书目名称 | Handbook of Media and Communication Economics |
| 副标题 | A European Perspecti |
| 编辑 | Jan Krone,Tassilo Pellegrini |
| 视频video | |
| 概述 | Offers an integrated approach on digitally induced economic transformations of the European media sector.Provides an interdisciplinary perspective on European media business in the digital age.Present |
| 图书封面 |  |
| 描述 | This handbook maps the media economy in its entirety against the background of the advancing digitalization of communication, media production, media distribution and the adaptation of regulatory framework conditions from different disciplinary approaches. It provides an integrated view on digitally induced economic transformations of the European media sector, and gives an explicitly European perspective on media economics – challenging the dominant US-American view..Topics covered include, but are not limited to: Theoretical approaches to media economics; media technologies and data management in media economics; building blocks of the media industry; media types and core distribution markets; system aspects and communication culture; media systems and regulatory policy; as well as methods of media economics..The handbook is a must-read for students, teachers and researchers in media and communication economics and science,as well as practicioners and policy-makers at the nexus of media, business and politics.. |
| 出版日期 | Living reference work 20220th edition |
| 关键词 | Platform economics; Media policy; Media audience; Internet economics; Public media; Media culture; Content |
| doi | https://doi.org/10.1007/978-3-658-34048-3 |
| isbn_ebook | 978-3-658-34048-3 |
发表于 2025-3-21 18:15:45
