| 书目名称 | Handbook of Media Branding |
| 编辑 | Gabriele Siegert,Kati Förster,Mart Ots |
| 视频video | |
| 概述 | The first comprehensive handbook of media branding International.Covers the American and the European view on media branding Multidisciplinary.Discusses media branding from different views, discipline |
| 图书封面 |  |
| 描述 | This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding. |
| 出版日期 | Book 2015 |
| 关键词 | Advertising; Advertising Market; Journalism; Marketing Communication; Media Brands; Social Media Communic |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-18236-0 |
| isbn_softcover | 978-3-319-36248-9 |
| isbn_ebook | 978-3-319-18236-0 |
| copyright | Springer International Publishing Switzerland 2015 |
发表于 2025-3-21 19:39:53
