Titlebook: HCI International 2022 – Late Breaking Papers: HCI for Today‘s Community and Economy; 24th International C Matthias Rauterberg,Fiona Fui-Ho

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Digital Advertising Literacy in Gastronomy Brands. The Case of the Spanish Chef Dabiz Muñozedia and contributes more efficiently to constructing a personal identity which also extends to the businesses he runs. This pedagogic approach can be studied from an advertising literacy perspective as an example of a brand/person who disseminates their discourse through formats which are not formally advertising formats.

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Titlebook: HCI International 2022 – Late Breaking Papers: HCI for Today‘s Community and Economy; 24th International C Matthias Rauterberg,Fiona Fui-Ho

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