Titlebook: H2H Marketing; Case Studies on Huma Philip Kotler,Waldemar Pfoertsch,Maximilian Haas Textbook 2023 The Editor(s) (if applicable) and The Au

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H2H Brand Management and Trustocus. H2H Management assists companies and other institutions like governments, NGOs, and the media to develop trusted relationships and manage their brands..The case about the Liva Brand Success Story elaborates on the marketing approach of the Indian family conglomerate Aditya Birla Group and its

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Case Study: Liva Branding for Success—Can Ingredient Branding Change the Dynamics in the Indian Textg and branding concept to an Ingredient Branding approach (B2B2C), the company managed to strengthen the human orientation in its pulp and fiber business Birla Cellulose. Companies in many other fields of component manufacturing can learn from this case study how to increase cooperation in the value

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Establishing Resonance Between Companies, People, and the Environmentthemselves to solving human problems and create meaning for the humans engaged with the company, then H2H Marketing is on the rise. Such a shift is happening now. So far it is a small number of leaders who have picked up and implemented the humanistic marketing idea. We showed you a few of them and

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