Titlebook: H2H Marketing; The Genesis of Human Philip Kotler,Waldemar Pfoertsch,Uwe Sponholz Book 2021 The Editor(s) (if applicable) and The Author(s)

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Rethinking Operative Marketing: The H2H Process,t to today’s business environment. The H2H Process is highly iterative, nonlinear, agile, co-creative, and adaptive to all kinds of businesses (B2B, B2C, and services) and all kinds of business situations (valid for start-ups as well as incumbent companies) and formats (analogue as well as digital).

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Finding Meaning in a Troubled World, The Davos Manifesto 2020, the Firms of Endearment show, and several economists clearly state that companies have to fulfil the needs and expectations of several stakeholders including societies as a whole. Companies have to play an authentic, competent, and significant role in solving human problem

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Book 2021Design Thinking, Service-Dominant Logic and Digitalization. .It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right manage

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