| 书目名称 | H2H Marketing | | 副标题 | The Genesis of Human | | 编辑 | Philip Kotler,Waldemar Pfoertsch,Uwe Sponholz | | 视频video | | | 概述 | Written by change-leaders of marketing thought.Brings forward a human-centric approach to marketing strategy.Identifies the benefits and opportunities from design thinking, service-dominant logic and | | 图书封面 |  | | 描述 | .In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. .It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. .This book is essential reading for the following groups: . Executives who want to bring new meaning to their lives and organizations . Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the drivingforces of technology, society and ecology . Professors, trainers and coaches who want to apply the latest marketing principles . Students and trainees who want to prepare for the future . Customers of any kind who need to distinguish between leading companies . | | 出版日期 | Book 2021 | | 关键词 | Human-to-Human Marketing; Design Thinking for Marketing; Application of Service Dominant Logic; Integra | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-59531-9 | | isbn_ebook | 978-3-030-59531-9 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 18:43:16
