Titlebook: ;

BAIT

From Textures to Plastic Anisotropy,Most people think that the speed of technology change is accelerating. This is true for some specific technologies, but not for mature ones. Technology speed is a big challenge for all companies, especially when customers need changes fast and over-engineering looms large.

一再困扰

G. C. Sih,A. J. Ishlinsky,S. T. MileikoDiffusion of new technology usually takes 10–40 years to achieve the big majority in a market. The first example studied, hybrid corn in Iowa, was S shaped. Since then all schoolbooks examples are S shaped. But reality is different. We often have a dip in sales after a first take-off that kills many small companies.

NOT

Marco Scortichini,Elena I. KatsyMost of today’s market leaders entered the market 10–15 years after the pioneer. This is contradictory to schoolbook presentations where the advantages of pioneers are overstressed. Most market leaders go for big markets, make innovations in small steps and build up barriers through brands, patents, copyrights and business architecture.

FUME

https://doi.org/10.1007/978-1-4615-1399-5Once the teething problems of a new technology are over, many companies realize its potential and experiment with different solutions until a dominant design emerges. Years or even decades later consolidation sets in and few global players survive.

Commonplace

coagulation

SOBER

seduce

Epoxide Resins and Their Formulation,Companies are not tinkering around anymore or waiting for a radical innovation to evolve, but trying to routinize innovation. This trend is supported by the standardization of development processes, miniaturization and modularization of products, as well as a shift from competition to co-opetition.

monogamy

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