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Planung potentialgerechter ProdukteA Take It To Market Plan is different from a Proposition Plan. The Proposition Plan outlines the proposition as a business, showing market development and financial returns over a number of years. The Take It To Market Plan gives the proposition the best possible market launch and involves three key phases as shown in Figure 9.1.

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The Case for Growth ManagementSome companies continue to do well in good times and bad. They not only withstand the onslaught of economic recession but they emerge stronger and fitter. Unsurprisingly they also make sure they take the right choices from the numerous options available when economies are growing. How do they do it?

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Planung und Bau von Hüttenwerkenlists and economists refer to “negative growth”, and although it may seem a bit crazy to talk of a negative positive instead of using the simple term “a decline” it is actually a very good description.