Titlebook: ;

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Drivers of Green Brand Equity and Green Purchase Intention in Emerging Marketsging markets must consider consumer environmental values and attitudes as also important to influencing green brand equity. Apart from investing in positive brand equity, it is also important to inform consumers about environmental issues and persuade them to change their attitudes towards ensuring sustainable systems.

吸引人的花招

Environmentalist Political Communication: Nation-Branding and Political Socialization Through Enviro. Also, the impact of communication and media on social construction will be discussed using ecological issues. Against this background, the chapter examines the national branding process through environmentalism.

大骂

Hemoptysis

Inelastic Analysis of Structural Components,s green marketing. One of the chapter’s critical insights is that there is a wide gap between consumers’ intentions to go green and their actual behaviour in emerging economies. Lastly, the chapter attempts to provide a comprehensive framework that can be operationalised to reduce consumer scepticism towards green marketing.

ELUDE

Green Marketing and Consumer Scepticism in Emerging Economiess green marketing. One of the chapter’s critical insights is that there is a wide gap between consumers’ intentions to go green and their actual behaviour in emerging economies. Lastly, the chapter attempts to provide a comprehensive framework that can be operationalised to reduce consumer scepticism towards green marketing.

抑制

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施魔法

边缘

A Critical Perspective on Greenwashing Under the Roof of Corporate Environmentalismd critical discussion is that most companies allocate much larger budgets to CSR campaigns than they do for the good of the environment. In this chapter, the relationship between the CSR and greenwashing is conceptualised as a political-economic approach, addressing the dimensions of the relations b

捐助

Green Brand Equity in an Emerging Economy: Ghana in Perspectiveng, enhanced brand imagery and overall competitive advantage. Although a great deal of research has focused on the critical issues of brand satisfaction, brand trust, brand affect, brand loyalty, and brand equity, to date, not much has been done from the perspective of green marketing, particularly