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Steve Paulussen,Peter Van Aelstrgy, it has a lively, well-established solar market with a great deal of technological expertise and inventive service models. Japan has long been a green technology pioneer. Its world-class high-technology products are not cheap. Only by churning out a steady supply of advanced groundbreaking produ

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,News Where You Live — and Who Controls It,Can a country like India afford. to invest in cleaner technologies? The answer is a clear unequivocal no. Investing in cleaner products and services can lead to innovation and competitive advantage. The Indian government is planning to invest a total of US$250 billion by 2017 in promoting green busi

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https://doi.org/10.1007/978-1-349-18000-4e Middle East and North Africa (MENA) is certainly one of them. While the idea that the MENA may provide the world with a blueprint for sustainable urban living might seem ludicrous at first, there is a great deal that speaks in its favor. Landmark projects like Desertec, a solar and wind infrastruc

Flavouring

Executive summaryond the economic sphere. Government, business, and society in unison are tackling the mammoth problems facing the world, carving out new strategies to combat our destructive practices. Business is proving to be a shining light, with innovations and discoveries that help us steer away from destroying

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How a green product lifecycle augments brand valueenhouse gas emissions. Companies can gain a starring role in the green transformation by creating an eco-balance along the whole lifecycle of their products. They can embed environmental strategies into all areas of business, from R&D to operations, and even end-of-life product disposal. As sustaina

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Green services are the unsung heroesand more efficient washing machines and electrical appliances. Action can be taken at almost every step of the value chain to enhance environmental performance, and the green service sector is often behind these improvements. The green business service sector is just as important as the manufacturin

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Germany — The greenest of allpush a green economic miracle, introduced a long-term and comprehensive policy framework long before the United States and other nations decided to usher in their new green deals. As a result, the country’s renewable energy sector has been characterized by steady growth rates over the past decades,

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France — Taking a zigzag pathf renewable energy in its generation mix. Recent efforts to improve the country’s competitiveness in green technology were given a blow in 2010 when the government was forced to drop its key environmental goal of setting up a carbon emissions tax to limit the growth of emissions and spur the develop