Titlebook: Globalization and the Margins; Richard Grant (Associate Professor),John Rennie Sh Book 2002 Palgrave Macmillan, a division of Macmillan Pu

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https://doi.org/10.1007/978-3-663-10522-0ns of (the discourse on) globalization for, like many academics who jumped onto this rolling band wagon fifteen or more years ago, I am now, as I shall explain, constantly rethinking just what it means.

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Richard Grant (Associate Professor),John Rennie Sh

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Globalization or Localization? Rural Advertising in Indiarocess of engendering and shaping global market discourse, with ramifications for international advertising media and marketing (Crystal, 1997; Goodman and Graddol, 1996, McArthur, 1998). Even in the globalization era, however, English cannot be deployed without regard for locality. This is especial

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Speaking from the Margins: “Postmodernism,” Transnationalism, and the Imagining of Contemporary Indins of (the discourse on) globalization for, like many academics who jumped onto this rolling band wagon fifteen or more years ago, I am now, as I shall explain, constantly rethinking just what it means.

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Foreign Companies and Glocalizations: Evidence from Accra, Ghanacorporations) from Canada, Germany, Japan, the United States, the United Kingdom, and their affiliates abroad. Dunning (1993, p. 23) also concludes that the entire region of Africa accounted for 4.9 percent of the total activity among foreign affiliates of multinational companies in 1980. Some resea

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978-0-333-96432-3Palgrave Macmillan, a division of Macmillan Publishers Limited 2002

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Titlebook: Globalization and the Margins; Richard Grant (Associate Professor),John Rennie Sh Book 2002 Palgrave Macmillan, a division of Macmillan Pu

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