书目名称 | Global Operations Strategy |
副标题 | Fundamentals and Pra |
编辑 | Yeming Gong |
视频video | |
概述 | Presents operations in a strategic context for multinational organizations.Provides case examples with insights from well known multinationals.Covers a wide range of industries.Includes supplementary |
丛书名称 | Springer Texts in Business and Economics |
图书封面 |  |
描述 | While many business schools are teaching Global Operations Strategy with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading. |
出版日期 | Textbook 2013 |
关键词 | Cases; Decision Making; Information Management; International Strategy; Manufacturing Strategy; Operating |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-642-36708-3 |
isbn_softcover | 978-3-642-44576-7 |
isbn_ebook | 978-3-642-36708-3Series ISSN 2192-4333 Series E-ISSN 2192-4341 |
issn_series | 2192-4333 |
copyright | Springer-Verlag Berlin Heidelberg 2013 |