Titlebook: Global Marketing Strategy; An Executive Digest Bodo B. Schlegelmilch Book 2022Latest edition Springer Nature Switzerland AG 2022 Culture.Em

Galactogogue

The Global Marketing Environment,ical, economic, social, technological, environmental, and legal aspects. Subsequently, we use the PESTEL framework to illustrate the relevance of some pertinent market characteristics in developing global marketing strategies.

以烟熏消毒

Lipoma

978-3-030-90667-2Springer Nature Switzerland AG 2022

悄悄移动

忘川河

沙发

Bodo B. SchlegelmilchWritten in a pertinent and succinct managerial style.Provides a step-by-step review of key international marketing strategy decisions.Shows how global market opportunities are identified and global st

飞来飞去真休

https://doi.org/10.1007/978-3-031-29436-5 It maps out the field by explaining the key terms: marketing, strategy, and global. Next, we look at theories that explain the rationale for globalization, focusing particular on firm-level explanations. We explain the Uppsala Model of Internationalization, the Born Global Model, and Dunning’s Ecle

树木心

https://doi.org/10.1007/978-3-642-55265-6ork, which looks at cultural, administrative, geographic, and economic differences between countries, and the PESTEL framework, which focuses on political, economic, social, technological, environmental, and legal aspects. Subsequently, we use the PESTEL framework to illustrate the relevance of some

intimate

Kanchana Kariyawasam,Matthew Tsaipriate. Thus, the first part of the chapter describes how to systematically assess and select geographic markets. The second part describes alternative market entry methods. A distinction is made between non-equity modes, such as different means of exporting and contractual agreements, and equity mo

Consensus