Titlebook: Global Luxury Trends; Innovative Strategie Jonas Hoffmann (Associate Professor of Marketing), Book 2013 Palgrave Macmillan, a division of M

Hayes

书目名称Global Luxury Trends影响因子(影响力)




书目名称Global Luxury Trends影响因子(影响力)学科排名




书目名称Global Luxury Trends网络公开度




书目名称Global Luxury Trends网络公开度学科排名




书目名称Global Luxury Trends被引频次




书目名称Global Luxury Trends被引频次学科排名




书目名称Global Luxury Trends年度引用




书目名称Global Luxury Trends年度引用学科排名




书目名称Global Luxury Trends读者反馈




书目名称Global Luxury Trends读者反馈学科排名

主动

Multi-technology Platforms (MTPs)Luxury operations in China can be challenging. This chapter first tackles the financial implications of luxury development in Asia and then presents in-depth the issue of licensing. It finishes by presenting two perspectives on what is next in the Chinese luxury market.

树木心

https://doi.org/10.1007/978-3-531-90723-9This article reviews recent consumer research on what drives consumers to purchase (or not to purchase) luxury products. We discuss the various types of psychological processes, situational influences and individual differences that impact the decision to buy luxury goods and highlight a few gaps in the literature worthy of further investigation.

NOTCH

,Luxo Brasil And Osklen’S New Luxury,This chapter aims to take a tour around Brazil’s flourishing luxurymarket. It starts by presenting an overview of the market before delving into the emblematic case of Osklen’s new luxury.

intuition

Perspectives On Luxury Operations In China,Luxury operations in China can be challenging. This chapter first tackles the financial implications of luxury development in Asia and then presents in-depth the issue of licensing. It finishes by presenting two perspectives on what is next in the Chinese luxury market.

fringe

Why Buy Luxury? Insights From Consumer Research,This article reviews recent consumer research on what drives consumers to purchase (or not to purchase) luxury products. We discuss the various types of psychological processes, situational influences and individual differences that impact the decision to buy luxury goods and highlight a few gaps in the literature worthy of further investigation.

fringe

ales in a growing market with profits in double digits. Luxury companies, nevertheless, affirm unanimously that this journey is as challenging as it is exciting: the acceleration imposed by globalized markets, stock markets and digital technologies, to name but a few, demand velocity, agility and continuous adaptation.

枯萎将要

新娘

Integrative Prozeßkostenrechnungzones, the link between Europe and Asia and theunique behavior there which makes the country so unusual. This country has such an influence, both politically and economically, on its neighbors (including those of the former communist bloc) that there is a need to understand it better before considering its relationship with the world of luxury.

STRIA