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Titlebook: Global Luxury; Organizational Chang Pierre-Yves Donzé,Rika Fujioka Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Luxury.Ma

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发表于 2025-3-21 16:21:37 | 显示全部楼层 |阅读模式
书目名称Global Luxury
副标题Organizational Chang
编辑Pierre-Yves Donzé,Rika Fujioka
视频video
概述Offers a readable and global account of the luxury industry.Untangles diverse logics of globalization as they impact our everyday lives.Brings together a multidisciplinary and global team of scholars
图书封面Titlebook: Global Luxury; Organizational Chang Pierre-Yves Donzé,Rika Fujioka Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Luxury.Ma
描述This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and  setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.  
出版日期Book 2018
关键词Luxury; Marketing; Branding; European-Asian trade; Asian luxury market
版次1
doihttps://doi.org/10.1007/978-981-10-5236-1
isbn_softcover978-981-13-5348-2
isbn_ebook978-981-10-5236-1
copyrightThe Editor(s) (if applicable) and The Author(s) 2018
The information of publication is updating

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发表于 2025-3-21 22:02:09 | 显示全部楼层
Italian Luxury Goods Industry on the Move: SMEs and Global Value Chainsluded the growing influence of emerging economies on trade, the concentration of retailing in the hands of few transnational companies, and an increasing number of mergers and acquisitions associated with the emergence of global value chains. They all called into question the traditional resources o
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Champagne, Between Terroir and Luxury, 1945–2014 luxury products are those that give producers high profit margins. This is not the case with champagne, however, as its cost price can be very high due to the locations of vines in northern regions, the fact that the grapes are picked by hand, multiple cellar operations, and long storage periods.
发表于 2025-3-22 09:56:27 | 显示全部楼层
Christian Dior-New York: French Fashion in the Luxury US Markety firm Bain, the USA is the largest market for the purchase of personal luxury goods, reaching 78.6 billion euros for that year. This sum is higher than the sum of the next four (Japan 20.1, China 17.9, Italy 17.3, and France 17.1). One of the explanations for this state of affairs is the status of
发表于 2025-3-22 16:23:43 | 显示全部楼层
The Democratisation of Luxury and the Expansion of the Japanese Market, 1960–2010artment stores made important contributions to expand the Japanese luxury market through the introduction of affordable luxury products. In order to provide a comprehensive view of the democratisation of luxury in Japan, we examine the role of department stores, which have been the largest outlet fo
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How to Enter the Chinese Luxury Market? The Example of Swatch Groupajor role in the transformation of the watch industry in Switzerland. The access to this market was not only a driving force behind the growth of companies, but also an opportunity for rebranding and moving up to the luxury end of the market. Therefore, the choice of local partners was a major chall
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