Titlebook: Global Latinas; Latin America‘s Emer Lourdes Casanova Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 Asia.br

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The Global Mexicans: Betting on the Us?,es in the past decades and examine the impact on Mexico of its participation in NAFTA. Finally, we look in detail at three of the country’s most innovative Global Latinas: Cemex, Grupo Bimbo and América Móvil.

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Latin America as a Brand: Hard Sell and Soft Sell,sourcefulness of the City of London and for its innovative service industries, such as media and advertising. The United States produces some of the world’s most innovative technology firms, such as Apple, Google and Microsoft. And emerging economies have their own branding strengths. China has been

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From Global Latina to a Corporate Citizen: Are Poverty and Inequality Business Issues?,an multinationals are unique in the sense that they have emerged within societies which are among the most unequal in the world. These regional factors offer local companies distinctive business opportunities as well as business obligations, but does it mean that they have stronger social responsibi

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