Titlebook: Global Competitiveness; Ten Things Thai Busi William Philip Wall Book 2022 The Editor(s) (if applicable) and The Author(s), under exclusive

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,Using Information—Leverage Resource,e value and increase the brand worth to achieve stability and long-term success. The chapter X-rays different forms of information, sources of information and how firms can leverage information to drive revenue. It also discusses the optimal utilization of information in improving operational effici

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,Human Resources/Cross-cultural Communication—Breed Success,ources management communication in the business objectives. It also makes emphasis on how strategic communication can benefit any organization, its functional implementation, benefits and risks associated with such a communication strategy. Overall, it does justice to discussion on human resources a

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,Customer Service—Listen to What They Say,focus and review operations by listening to what their customers have to say about their interactions with the brand. Businesses that neglect this very important message usually have short life spans because rivals take advantage of some of these feedbacks as part of opposition research. The chapter

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