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Titlebook: Gender and Relatability in Digital Culture; Managing Affect, Int Akane Kanai Book 2019 The Editor(s) (if applicable) and The Author(s) 2019

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Teasing and Low Level Aggression,(Illouz in Cold Intimacies: The Making of Emotional Capitalism. Polity Press, Cambridge, 2007) and the injunctions to other ‘positive’ affects in neoliberal culture such as confidence and empathy. Following scholarship on transformations in labour in neoliberal culture, relatability may be seen as p
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978-3-030-08264-2The Editor(s) (if applicable) and The Author(s) 2019
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https://doi.org/10.1007/978-3-319-91515-9blogs; Tumblr; gender; feminism; sociology; labour; Digital media; emotion
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Do You Relate to This? Femininity, Affective Intimate Cultures and Neoliberalism,tability, I suggest, is linked to women’s intimate cultures and the feeling of belonging within what Lauren Berlant (The Female Complaint: The Unfinished Business of Sentimentality in American Culture. Duke University Press, Durham, 2008) has termed ‘intimate publics’. In this book, I analyse a digi
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Managing Relatability: Feeling Rules and the Practice of Moderation,funny and humorous disposition demonstrating their ability to manage life, but not one that appears ‘too perfect’. Relatability is achieved through an affective balancing act that shows the moderation of feeling, a moderation that ultimately promises the ability to manage the regulatory requirements
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