书目名称 | Gamification |
副标题 | Using Game Elements |
编辑 | Stefan Stieglitz,Christoph Lattemann,Tobias Brockm |
视频video | |
概述 | Introduces the fundamentals, concepts and theories of gamification.Presents a broad range of practical applications of gamification in various domains.Guides reader towards the successful implementati |
丛书名称 | Progress in IS |
图书封面 |  |
描述 | This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. It explains how playful functions can be implemented in various contexts and highlights a range of concrete scenarios planned and developed for several large corporations. In its first part the book presents the fundamentals, concepts and theories of gamification. This is followed by separate application-oriented sections – each containing several cases – that focus on the use of gamification in customer management, innovation management, teaching and learning, mobile applications and as an element of virtual worlds. The book offers a valuable resource for readers looking for inspiration and guidance in finding a practical approach to gamification. |
出版日期 | Book 2017 |
关键词 | Customer retention; E-learning; Electronic learning; Gamification; Innovation management; M-learning; Mobi |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-45557-0 |
isbn_softcover | 978-3-319-83319-4 |
isbn_ebook | 978-3-319-45557-0Series ISSN 2196-8705 Series E-ISSN 2196-8713 |
issn_series | 2196-8705 |
copyright | Springer International Publishing Switzerland 2017 |