| 书目名称 | Fundamental Theories of Business Communication |
| 副标题 | Laying a Foundation |
| 编辑 | Milton Mayfield,Jacqueline Mayfield,Robyn Walker |
| 视频video | http://file.papertrans.cn/351/350057/350057.mp4 |
| 概述 | First text to offer a comprehensive list of business communication theories.Provides an integrated framework linking the theories together rather than presenting the theories as standalone models.Writ |
| 丛书名称 | New Perspectives in Organizational Communication |
| 图书封面 |  |
| 描述 | .This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.. |
| 出版日期 | Book 2020 |
| 关键词 | Communication theory; Business communication; Communication research; Theory typology; Applied communica |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-57741-4 |
| isbn_softcover | 978-3-030-57743-8 |
| isbn_ebook | 978-3-030-57741-4Series ISSN 2730-5333 Series E-ISSN 2730-5341 |
| issn_series | 2730-5333 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
|Archiver|手机版|小黑屋|
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