| 书目名称 | From Local Champions To Global Masters | | 副标题 | A Strategic Perspect | | 编辑 | Paul Verdin,Nick Heck | | 视频video | | | 图书封面 |  | | 描述 | Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization. | | 出版日期 | Book 2001 | | 关键词 | business; globalization; Internationalisation; internationalization; Nation; organization | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230514324 | | isbn_softcover | 978-1-349-42659-1 | | isbn_ebook | 978-0-230-51432-4 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2001 |
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发表于 2025-3-21 19:49:58
