| 书目名称 | Fostering Innovative Cultures in Sport | | 副标题 | Leadership, Innovati | | 编辑 | James Skinner,Aaron C. T. Smith,Steve Swanson | | 视频video | | | 概述 | Covers a range of innovations in sport, including sport video games, social innovation, fashion, equipment and technology and sports tourism.Places special emphasis on the role of leaders in sport org | | 图书封面 |  | | 描述 | .Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.. | | 出版日期 | Book 2018 | | 关键词 | technology; social media; marketing; organization; strategy; sport enterprises | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-78622-3 | | isbn_softcover | 978-3-030-08747-0 | | isbn_ebook | 978-3-319-78622-3 | | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
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发表于 2025-3-21 17:16:51
