| 书目名称 | Football Brands | | 编辑 | Sue Bridgewater | | 视频video | | | 图书封面 |  | | 描述 | The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding. | | 出版日期 | Book 2010 | | 关键词 | brand; Brand Experience; branding; business; marketing; organization; organizations; sports | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230281363 | | isbn_softcover | 978-1-349-31285-6 | | isbn_ebook | 978-0-230-28136-3 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 |
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发表于 2025-3-21 16:41:45
