| 书目名称 | Finding New Ways to Engage and Satisfy Global Customers |
| 副标题 | Proceedings of the 2 |
| 编辑 | Patricia Rossi,Nina Krey |
| 视频video | http://file.papertrans.cn/344/343480/343480.mp4 |
| 概述 | Explores new and innovative ways for marketers to find new customers in the global economy.Examines how marketers can ensure high customer satisfaction and maintain customer loyalty.Features cutting-e |
| 丛书名称 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| 图书封面 |  |
| 描述 | This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction.. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenome |
| 出版日期 | Conference proceedings 2019 |
| 关键词 | Academy of Marketing Science (AMS); AMS World Marketing Congress (WMC); Customer Satisfaction; Global C |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-02568-7 |
| isbn_ebook | 978-3-030-02568-7Series ISSN 2363-6165 Series E-ISSN 2363-6173 |
| issn_series | 2363-6165 |
| copyright | Academy of Marketing Science 2019 |
|Archiver|手机版|小黑屋|
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