| 书目名称 | Fashion Communication in the Digital Age | | 副标题 | FACTUM 19 Fashion Co | | 编辑 | Nadzeya Kalbaska,Teresa Sádaba,Lorenzo Cantoni | | 视频video | http://file.papertrans.cn/342/341237/341237.mp4 | | 概述 | Insights into how communication impacts the fashion industry.Major milestone in the digital transformation of fashion.Comprehensive, up-to-date scientific overview | | 图书封面 |  | | 描述 | .This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing. . | | 出版日期 | Conference proceedings 2019 | | 关键词 | Fashion Communication; Visual Fashion Communication; Fashion Marketing; Digital Fashion; Fashion Media; E | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-15436-3 | | isbn_softcover | 978-3-030-15438-7 | | isbn_ebook | 978-3-030-15436-3 | | copyright | Springer Nature Switzerland AG 2019 |
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