| 书目名称 | Fashion Branding and Consumer Behaviors |
| 副标题 | Scientific Models |
| 编辑 | Tsan-Ming Choi |
| 视频video | |
| 概述 | Covers fashion branding from a consumer behaviors perspective.Includes theoretical and applied research results.Provides both analytical and empirical models.Includes supplementary material: |
| 丛书名称 | International Series on Consumer Science |
| 图书封面 |  |
| 描述 | .Fashion Branding and Consumer Behaviors. presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers‘ psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry‘s means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage:. .A symbolic interactionist perspective on fashion brand personality and advertisement response..Optimizing fashion branding strategies in a fluctuating market..An analysis of fashion brand extensions by artificial neural networks..Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers..The impact of consumers’ need for uniqueness on purchase perception..How brand awareness relates to market outcome, brand equity and the marketing mix. .A breakthrough volume on the complexities of how and why we buy, .Fashion Brand |
| 出版日期 | Book 2014 |
| 关键词 | Consumer Attitudes; Consumer Behavior Related Fashion Branding; Consumer Behaviors; Consumer-based Bran |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-4939-0277-4 |
| isbn_softcover | 978-1-4939-4605-1 |
| isbn_ebook | 978-1-4939-0277-4Series ISSN 2191-5660 Series E-ISSN 2191-5679 |
| issn_series | 2191-5660 |
| copyright | Springer Science+Business Media New York 2014 |
发表于 2025-3-21 18:23:41
