Titlebook: Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European ; Proceedings of the 1 Maria Mavri,Patr

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essed by e-commerce companies to improve their marketing strategies and product offerings. Therefore, using data from social media to increase the capability to have e-commerce can provide a positive impact on a company’s budget, profitability, and long-term sustainability in the market. This articl

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Arthr-

Conference proceedings 2024EC), held at the University of the Aegean in Chios, Greece, May 12-14, 2023. The EBEEC conference serves as an annual meeting of policy makers from Eastern European and Balkan countries as well as scientists. More than 300 researchers and students attended the conference and presented their work in

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2198-7246 ion.Outlines new trends and new products on the food market.This book features a selection of papers presented at the 15th International Conference “Economies of the Balkan and Eastern European Countries” (EBEEC), held at the University of the Aegean in Chios, Greece, May 12-14, 2023. The EBEEC conf

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Ioannis Vourkas,Georgios Ch. Sirakoulis especially when new products are developed. Under that context, five focus group sessions were conducted in three urban cities of Greece, with a total of 39 participants. Their objective was to identify the main aspects involved in Greek consumers’ buying behavior concerning the nutritional characteristics of the yogurt and the functional yogurt.

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ESPY

Exploring Greek Consumers’ Attitudes Toward Functional Yogurts: A Focus Group Study especially when new products are developed. Under that context, five focus group sessions were conducted in three urban cities of Greece, with a total of 39 participants. Their objective was to identify the main aspects involved in Greek consumers’ buying behavior concerning the nutritional characteristics of the yogurt and the functional yogurt.

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The Organic Food Market in the Post-COVID-19 Era: Evidence from Northern Greecefood market with evidence from Northern Greece. A quantitative research has been conducted to collect primary data, which are analyzed with descriptive statistics analytical tools. The results of this research suggest a relation between organic food consumption and specific demographical characteristics.

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