Titlebook: e-Consumers in the Era of New Tourism; Erkan Sezgin Book 2016 Springer Science+Business Media Singapore 2016 3C: Crowdsourcing, Collaborat

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https://doi.org/10.1007/978-3-8349-6011-5based on these technologies. The change in marketing trends is mainly affected by the traditional methods that are insufficient to attract and maintain consumer interest. The new marketing communications tools embrace new approaches based on nontraditional tools and the old ones are no longer consid

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Iris Nentwig-Gesemann,Katharina Nicolains. However, a majority of hotels in Bangkok do not realize the impact of mobile device application awareness on the hotel business. The aim of this study is to discover the importance of mobile applications on the decision-making process of customers, especially among luxury hotels in Bangkok. This

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Interaktionskompetenz im Vertriebual reality, multimedia, and mobile technologies is changing the tourism industry through showcasing the wonders of undiscovered nature hidden beneath the undiscovered municipalities, such as the Panguil River Eco-Park (PREP) in Pangil, Cabuyao, Philippines. Potential visitors can now reach these hi

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https://doi.org/10.1007/978-3-658-17342-5not the exception. Either new software such as applications or hardware like smartphones enabling new tourists for more information search has helped or forced professionals develop new marketing tools. This study focuses how East Asian tourists perceive new tourism marketing in specific to mobile a