| 书目名称 | e-Consumers in the Era of New Tourism |
| 编辑 | Erkan Sezgin |
| 视频video | |
| 概述 | Presents state-of-the-art marketing tools, especially those used in the e-world of tourism.Provides readers with guidance to create new marketing methods.Appeals to both academics and practitioners al |
| 丛书名称 | Managing the Asian Century |
| 图书封面 |  |
| 描述 | This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. .e-Consumers in the Era of New Tourism. serves as a helpful resource for practitioners, as well as researchers and students of e-marketing. |
| 出版日期 | Book 2016 |
| 关键词 | 3C: Crowdsourcing, Collaboration and Co-Creation; New marketing communication in tourism: Gamificatio |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-10-0087-4 |
| isbn_ebook | 978-981-10-0087-4Series ISSN 2364-5857 Series E-ISSN 2364-5865 |
| issn_series | 2364-5857 |
| copyright | Springer Science+Business Media Singapore 2016 |
发表于 2025-3-21 17:40:47
