| 书目名称 | Extending the Business Network Approach | | 副标题 | New Territories, New | | 编辑 | Peter Thilenius,Cecilia Pahlberg,Virpi Havila | | 视频video | | | 图书封面 |  | | 描述 | .Contributing pioneering new research, this innovative book proposes newways and directions in which to extend the influential ‘business networksperspective’ approach to doing business. While previous research has focusedupon relationships with customers and suppliers, the authors argue that thereis a need to expand the outlook to include other stakeholders. Taking a standin a broad management perspective, chapters relate contemporary issues withinindustrial and international marketing, product innovation, and informationsystems. Challenging existing views and proposing elaborate alternatives; thisvolume examines a range of examples that have inspired researchers to extendthe business network. To provide further understanding, .Extending the Business Network Approach .relates current and newresearch to territories, technologies and terms to reveal novel insights, andto encourage further directions for research. . | | 出版日期 | Book 2016 | | 关键词 | marketing; business network; business relationship; emerging markets; internationalization; NGOs | | 版次 | 1 | | doi | https://doi.org/10.1057/978-1-137-53765-2 | | isbn_ebook | 978-1-137-53765-2 | | copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
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发表于 2025-3-21 18:56:10
