| 书目名称 | Expert Systems for Scanner Data Environments |
| 副标题 | The Marketing Workbe |
| 编辑 | John M. McCann,John P. Gallagher |
| 视频video | |
| 丛书名称 | International Series in Quantitative Marketing |
| 图书封面 |  |
| 描述 | This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the |
| 出版日期 | Book 1990 |
| 关键词 | Promotion; expert system; knowledge-based systems; marketing |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-94-011-3923-6 |
| isbn_softcover | 978-94-010-5746-2 |
| isbn_ebook | 978-94-011-3923-6Series ISSN 0923-6716 Series E-ISSN 2199-1057 |
| issn_series | 0923-6716 |
| copyright | Springer Science+Business Media New York 1990 |
发表于 2025-3-21 17:44:31
