Titlebook: Expert Systems for Scanner Data Environments; The Marketing Workbe John M. McCann,John P. Gallagher Book 1990 Springer Science+Business Med

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Implementation IssuesThe preceding chapters have provided the reader with an understanding of.This is clearly an important area, as witnessed by the financial commitment of the firms who have sponsored the research in the various universities. Almost all of the research reported in this book has been conducted with some degree of cooperation of consumer goods firms.

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Expert Systems for Scanner Data Environments978-94-011-3923-6Series ISSN 0923-6716 Series E-ISSN 2199-1057

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The Marketing Data Explosion: The Promise and the Realitygoods marketing. The older store audit and warehouse withdrawal data is being replaced by new scanner data and data associated with the scanner data. The resulting integrated, single-source databases promise to change the way consumer goods firms do business.

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Model Animationor brands. The procedures for such model specification, estimation, and testing are well developed and the literature in this area is voluminous. But, very little work has been done in the area of model presentation. Given that a model has been successfully developed, how are the results best presen