Titlebook: European Retail Research; 2014, Volume 28, Iss Thomas Foscht,Dirk Morschett,Bernhard Swoboda Book 2015 Springer Fachmedien Wiesbaden 2015 B

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European Retail Research978-3-658-09603-8Series ISSN 1867-8785 Series E-ISSN 2364-589X

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,Co-operation Activities of Middle-Sized Retailers and Manufacturers in the Fashion Industry—A Look pose was to evaluate how market and supply chain oriented value chain activities are viewed in the context of co-operation, particularly in terms of own competence, perceived potential for co-operation, and the level of co-operation achieved. We postulated that retailers and manufacturers see co-ope

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