Titlebook: European Retail Research; 2014, Volume 28, Iss Thomas Foscht,Dirk Morschett,Bernhard Swoboda Book 2015 Springer Fachmedien Wiesbaden 2015 B

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https://doi.org/10.1007/978-3-658-09603-8Brazil; New Zealand; Retail executives; Retail lecturers; Retail management; Retail researchers

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Directed Polymers in Random Environments sector. These effects are considered within the context of different international marketing strategies (IMS). Hypotheses based on resource dependence theory and transaction cost theory address the effectiveness and efficiency of GAM organisation. Concerning the GAM strategy, the impact of intensit

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https://doi.org/10.1007/978-3-031-31222-9pose was to evaluate how market and supply chain oriented value chain activities are viewed in the context of co-operation, particularly in terms of own competence, perceived potential for co-operation, and the level of co-operation achieved. We postulated that retailers and manufacturers see co-ope