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Titlebook: European Retail Research; 2010 | Volume 24 Iss Dirk Morschett,Thomas Rudolph,Bernhard Swoboda Book 2011 Gabler Verlag | Springer Fachmedien

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Topics in Organometallic Chemistryty programmes and the increasing use of loyalty card databases in planning and implementing micro-marketing strategies. The third and last trend concerns shopping behaviour, where there are changes in shopper profiles and needs.
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Internal Marketing, Market Orientation and Organisational Performance: The Mythological Triangle inailers recognise that when operating in fiercely competitive national and global environments, marketing can create sources of competitive advantage and effectiveness, even prior to being in the market place.
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Retailing in Italy - Players, Strategies and Trends,ty programmes and the increasing use of loyalty card databases in planning and implementing micro-marketing strategies. The third and last trend concerns shopping behaviour, where there are changes in shopper profiles and needs.
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